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The spectacular transformation of Birkenstock

Et is a combination that doesn’t really go together at first glance: the supposedly eco-loafer Birkenstock and Wall Street. And yet, of all things, Birkenstock, the sandal manufacturer based in a small castle with a view of the Rhine, could be listed on the US stock exchange as early as next year.

An IPO would be the provisional conclusion of the change from a family dynasty that was once destined to decline to a global corporation that ticks according to the logic of the financial scene.

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